What if your domain became the center of your community? Learn how Oracle uses dev.java to create a trusted destination for Java developers, bringing documentation, tutorials, and resources together under a brand-owned domain that strengthens authenticity and improves the developer experience.

What happens when consumers can’t easily tell which website is the real one? FAGE addressed this challenge by operating its U.S. homepage at usa.fage, using its branded top-level domain to create a trusted digital destination. Explore how this strategy enhances consumer confidence, protects the brand, and simplifies the online experience.

Now that that TLD Application window is open, the BRG is tracking a clear shift: organizations are adopting dotBrands for customer portals, authenticated marketing channels, and IoT device identity because these use cases drive measurable gains in trust and simplify identity management. Early ROI signals include higher user trust scores and reduced friction in authentication workflows. Brand Registry Group provides practical guidance to help dotBrand holders and prospective a

With the next round of the New gTLD Program now open and accepting applications, this presents a crucial opportunity for brands considering a .BRAND top-level domain. dotBrands provide organizations with a distinctive path to enhance digital trust, reinforce brand authenticity, support secure customer engagement, and create a more controlled online environment. The BRG is proud to represent and support brand registry operators as the program progresses, and we welcome discuss

For dotBrand owners, trust is the product. Every interaction—sign-in, checkout, customer support, email, and critical notifications—depends on users believing they are engaging with the real brand. In today’s threat environment, that trust is constantly tested by lookalike domains, spoofed websites, and increasingly sophisticated phishing campaigns. A brand-controlled top-level domain (TLD) gives organizations a powerful advantage: the ability to create a verified, consistent

As AI reshapes how users discover and trust digital content, dotBrand domains are emerging as critical trust infrastructure. By giving brands verified, secure, and authenticated digital identities, dotBrand domains help combat impersonation, strengthen consumer confidence, and create a more reliable foundation for AI-driven interactions online.

Explore the fundamentals of dotBrand domains and why they are becoming an important part of modern digital strategy. This overview examines how brands use proprietary top-level domains to strengthen trust, improve security, enhance customer experiences, and establish greater control over their online identity in an evolving digital landscape.

American Express is demonstrating how dotBrand domains can strengthen customer trust and improve digital engagement through its use of .amex. By directing customers to m.amex/confirmcard for card activation, AMEX creates a secure, recognizable, and brand-controlled experience that helps reduce phishing concerns while reinforcing confidence in official customer communications.

Innovation has defined Sandvik for more than 160 years, from pioneering rock excavation to advancing digital mining automation. That same inventive spirit now powers its .sandvik dotBrand domain. With pillar sites like mining.sandvik, Sandvik is engineering a secure, brand-owned digital environment that mirrors the precision, trust, and efficiency of its mining operations—proving that digital infrastructure can be as purpose-built and future-ready as the machines shaping the

As we wrap up 2025, it’s clear the dotBrand ecosystem has reached a different stage of its life. This year wasn’t about rapid growth or big announcements. Instead, it was about focus, getting clearer on what dotBrands are really for and how they fit into long-term digital strategy.

As a new dotBrand applicant, it is important to ensure you are prepared to support all legal, financial, technical, and governance requirements before submitting your application starting in April 2026.

Join the Brand Registry Group (BRG) at ICANN 84 in Dublin to explore how operating your own .brand top-level domain (TLD) can revolutionize your digital strategy.

Honda is charging into the future of electric mobility and it’s doing so under its own digital identity. By launching its groundbreaking 0 Series EV lineup on the custom domain https://0.honda, Honda is showcasing not only a bold new generation of vehicles, but also the power of the .honda dotBrand as a trusted gateway for innovation, customer engagement, and digital storytelling.

ICANN is preparing to open applications for new generic top-level domains (gTLDs) in 2026, presenting a strategic opportunity for...

Saint-Gobain Weber leverages its .weber TLD for global digital unity, moving beyond multiple country domain extensions (.fr, .es, .uk). This strategy ensures brand consistency, enhances trust, simplifies management, and bypasses ccTLD hurdles, delivering localized value with native content and support.

Now that the next ICANN application timeline has been announced, it is time to prepare and decide if applying for a .Brand Top-Level...

Generative AI has emerged as a transformative force, enabling machines to produce creative outputs, such as images, texts, and music....

German companies have been quick to recognize the potential of dotBrands and have been pioneers in their adoption. Their willingness to...

Following the trend of strong dotBrand usage in the automotive industry, Toyota is another organization using its dotBrand domain to...

Recommendations to Expedite the Next Round of Top-Level Domains The launch of the ‘next’ round of new generic top-level domain (gTLD)...