Saint-Gobain Weber leverages its .weber TLD for global digital unity, moving beyond multiple country domain extensions (.fr, .es, .uk). This strategy ensures brand consistency, enhances trust, simplifies management, and bypasses ccTLD hurdles, delivering localized value with native content and support.

Now that the next ICANN application timeline has been announced, it is time to prepare and decide if applying for a .Brand Top-Level...

Generative AI has emerged as a transformative force, enabling machines to produce creative outputs, such as images, texts, and music....

German companies have been quick to recognize the potential of dotBrands and have been pioneers in their adoption. Their willingness to...

Following the trend of strong dotBrand usage in the automotive industry, Toyota is another organization using its dotBrand domain to...

Recommendations to Expedite the Next Round of Top-Level Domains The launch of the ‘next’ round of new generic top-level domain (gTLD)...

As dotBrand advocates, it’s only natural that we get excited when a large, well-known brand launches into using branded domains. We have...

The automotive industry is one of the world’s leaders in dotBrands, combining its global brands, technical savvy and culture of...

Recently we wrote about an upcoming site from Nike on its dotBrand domain, promising “a safe and secure platform for you to discover,...

Japan has a reputation for fostering innovative companies whose products and services are coveted around the world. With technology at...

Google is no stranger to using its dotBrand domain for creative and targeted microsites – and it stands to reason that one of the world’s...

Following our recent analysis into dotBrand usage in Germany, another country leading the way in branded domains is France. While the...

Looking at dotBrand usage around the world, one country stands out for its volume of domains and the diversity of organizations using...

It’s not often we celebrate a site before it’s even fully launched, but an incoming asset from Nike promises to be a truly unique use of...

The Brand Registry Group (BRG) is the global association of companies and organisations working together to champion the use of .brand...

With a viewership in the hundreds of millions every year, the Tour de France is one of the world’s most prominent sporting events. For...

[vc_row][vc_column][vc_custom_heading]BRG @ ICANN71 Virtual Policy Forum[/vc_custom_heading][vc_column_text]ICANN71 was the fifth...

[vc_row][vc_column][vc_custom_heading] BRG Panel Session: How Can ICANN Help Prepare New Entrants for the Next Round...

[vc_row][vc_column width=”1/1″][vc_column_text] Heath Dixon At the first meeting of the New Board in June, the BRG directors elected...

[vc_row][vc_column width=”1/1″][vc_column_text] The 2021 Annual General Assembly for the BRG took place 25th May to host the elections to...