BRG Analysis: Toyota's dotBrand
Following the trend of strong dotBrand usage in the automotive industry, Toyota is another organization using its dotBrand domain to...
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marketing
- Mar 7
- 1 min
SubPro Implementation Option 2a Proposal
Recommendations to Expedite the Next Round of Top-Level Domains The launch of the ‘next’ round of new generic top-level domain (gTLD)...
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marketing
- Feb 21
- 4 min
BRG Analysis: The top 10 dotBrands you may not have heard of (but can learn a lot from)
As dotBrand advocates, it’s only natural that we get excited when a large, well-known brand launches into using branded domains. We have...
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marketing
- Feb 2
- 1 min
BRG Analysis: Lamborghini’s dotBrand
The automotive industry is one of the world’s leaders in dotBrands, combining its global brands, technical savvy and culture of...
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marketing79121
- Nov 30, 2022
- 1 min
Nike launches swoosh.nike to showcase virtual creations
Recently we wrote about an upcoming site from Nike on its dotBrand domain, promising “a safe and secure platform for you to discover,...
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marketing79121
- Nov 30, 2022
- 2 min
BRG Analysis: dotBrands in Japan
Japan has a reputation for fostering innovative companies whose products and services are coveted around the world. With technology at...
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Crews Gore
- Nov 18, 2022
- 2 min
dotBrands in the Wild: safety.google
Google is no stranger to using its dotBrand domain for creative and targeted microsites – and it stands to reason that one of the world’s...
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Crews Gore
- Oct 29, 2022
- 2 min
BRG Analysis: dotBrands in France
Following our recent analysis into dotBrand usage in Germany, another country leading the way in branded domains is France. While the...
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Crews Gore
- Oct 29, 2022
- 2 min
BRG Industry Analysis: dotBrands in Germany
Looking at dotBrand usage around the world, one country stands out for its volume of domains and the diversity of organizations using...
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Crews Gore
- Aug 15, 2022
- 2 min
In the Wild: swoosh.nike
It’s not often we celebrate a site before it’s even fully launched, but an incoming asset from Nike promises to be a truly unique use of...
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Crews Gore
- Jul 29, 2022
- 3 min
BRG .brand Brief – ICANN 74
The Brand Registry Group (BRG) is the global association of companies and organisations working together to champion the use of .brand...
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Crews Gore
- Jul 29, 2022
- 2 min
In the Wild: e.leclerc
With a viewership in the hundreds of millions every year, the Tour de France is one of the world’s most prominent sporting events. For...
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Crews Gore
- Jun 29, 2021
- 1 min
BRG @ ICANN71
[vc_row][vc_column][vc_custom_heading]BRG @ ICANN71 Virtual Policy Forum[/vc_custom_heading][vc_column_text]ICANN71 was the fifth...
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Crews Gore
- Jun 29, 2021
- 1 min
BRG Panel Session @ ICANN71
[vc_row][vc_column][vc_custom_heading] BRG Panel Session: How Can ICANN Help Prepare New Entrants for the Next Round...
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Crews Gore
- Jun 11, 2021
- 1 min
Meet Heath Dixon, BRG President
[vc_row][vc_column width=”1/1″][vc_column_text] Heath Dixon At the first meeting of the New Board in June, the BRG directors elected...
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Crews Gore
- Jun 11, 2021
- 1 min
BRG Annual General Assembly
[vc_row][vc_column width=”1/1″][vc_column_text] The 2021 Annual General Assembly for the BRG took place 25th May to host the elections to...
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Crews Gore
- Oct 8, 2020
- 1 min
BRG CONNECT
Welcome to our third edition of BRG CONNECT – a brief community update to keep you informed about dotBrands. If you are attending ICANN71...
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Crews Gore
- Jul 8, 2020
- 1 min
BRG@ICANN68
[vc_row][vc_column][vc_custom_heading]BRG @ ICANN68 Virtual Policy Forum[/vc_custom_heading][vc_column_text] What happened at ICANN68?...
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Crews Gore
- Jul 8, 2020
- 1 min
20/20 Dot Brand Vision – Webinar Series
What’s been happening in the dotBrand industry this year? How does a global company migrate their core digital landscape to their...
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Crews Gore
- Dec 3, 2019
- 2 min
Brands & Domains 2019 – The Growing Success & Evolution of dotBrands
[vc_row][vc_column width=”1/1″][vc_single_image media=”69438″ media_width_percent=”100″][/vc_column][/vc_row][vc_row...
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