As we wrap up 2025, it’s clear the dotBrand ecosystem has reached a different stage of its life. This year wasn’t about rapid growth or big announcements. Instead, it was about focus, getting clearer on what dotBrands are really for and how they fit into long-term digital strategy.

As a new dotBrand applicant, it is important to ensure you are prepared to support all legal, financial, technical, and governance requirements before submitting your application starting in April 2026.

Join the Brand Registry Group (BRG) at ICANN 84 in Dublin to explore how operating your own .brand top-level domain (TLD) can revolutionize your digital strategy.