Post ICANN 86 Conference

Now that that TLD Application window is open, the BRG is tracking a clear shift: organizations are adopting dotBrands for customer portals, authenticated marketing channels, and IoT device identity because these use cases drive measurable gains in trust and simplify identity management. Early ROI signals include higher user trust scores and reduced friction in authentication workflows. Brand Registry Group provides practical guidance to help dotBrand holders and prospective applicants evaluate adoption paths and expected benefits. Engage the BRG and learn more today @ Brandregistrygroup.org