As we wrap up 2025, it’s clear the dotBrand ecosystem has reached a different stage of its life. This year wasn’t about rapid growth or big announcements. Instead, it was about focus, getting clearer on what dotBrands are really for and how they fit into long-term digital strategy.

As a new dotBrand applicant, it is important to ensure you are prepared to support all legal, financial, technical, and governance requirements before submitting your application starting in April 2026.

Following our recent analysis into dotBrand usage in Germany, another country leading the way in branded domains is France. While the...

Looking at dotBrand usage around the world, one country stands out for its volume of domains and the diversity of organizations using...