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Lidl Using its dotBrand on Physical Packaging

German companies have been quick to recognize the potential of dotBrands and have been pioneers in their adoption. Their willingness to embrace innovation and adapt to new digital trends is evident in the variety of industries that have ventured into dotBrands. These companies recognize the value of securing a TLD that is aligned with their brand, creating a memorable online experience for their customers.

One notable example is the German supermarket giant, Lidl, which we noticed has launched several public facing websites on its own dotBrand.

Lidl, known for its commitment to quality and affordability, recognizes the value of a unique digital identity. The .lidl domain provides an opportunity for Lidl to create a digital space that is an extension of their brand, fostering trust and enhancing the customer experience.

Lidl has begun to build out their public facing dotBrand namespace by building out their international page on, which showcases their global presence and corporate mission.

You can also see that they have built out their international careers page on and their store concepts page on

It's also been apparent in the United States that Lidl is now using their dotBrand on physical packaging, bringing awareness to water conservation via

Our BRG President discovered this earlier this year and was quick to post about it!

The adoption of dotBrands by German companies, such as Lidl, showcases the potential of this innovative marketing strategy to create a more powerful and consistent online presence. As more companies follow in their footsteps, it is clear that dotBrands are becoming an increasingly important tool for businesses looking to thrive in the digital age.

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