BRAND REGISTRY GROUP

The Association for Brands at the Top Level

.Brand Top Level Domain Opportunities

ICANN is preparing to open applications for new generic top-level domains (gTLDs) in 2026, presenting a strategic opportunity for...

.weber: How Saint-Gobain Weber is Unifying its Global Digital Presence

Saint-Gobain Weber leverages its .weber TLD for global digital unity, moving beyond multiple country domain extensions (.fr, .es, .uk). This strategy ensures brand consistency, enhances trust, simplifies management, and bypasses ccTLD hurdles, delivering localized value with native content and support.

It's Getting Serious - Time To Prepare for the Next Round

Now that the next ICANN application timeline has been announced, it is time to prepare and decide if applying for a .Brand Top-Level...

What is a dotBrand?

A “dotBrand” is a top-level-domain which allows a brand-holder to operate its own registry at the root of the Internet. Companies from different industries applied for their dotBrands in 2012 and over 550 are now live, providing a trusted space where brand owners have complete control of the domain allocation that supports their business. More organizations are expected to apply for their own dotBrand in the future via ICANN, the Internet Corporation for Assigned Names and Numbers.

info.lidl

Lidl

safety.google

Google

swoosh.nike

Nike

info.lidl

Lidl

1/10

About dotBrands

A dotBrand puts you in control of your own digital space at the root of the Internet. It is your platform to create a secure, online landscape in the shape that you want, supporting your business needs and customer experiences to deliver your products and services.

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About the BRG

The Brand Registry Group is an association of companies and organizations working together to champion the use of brand top-level domains.

The BRG is a not-for-profit organization registered in the United States.

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Policy & Advocacy

The BRG promotes dotBrands’ interests with a strong, collective voice representing members as dotBrand owners. BRG members are among the leading advocates in initiating and supporting dotBrand top-level domain names.

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Membership

Learn More about Membership

The BRG is an association of brand owners who have been delegated one or more dotBrand top-level domain registries. We also have associated members who intend to apply to operate a dotBrand registry in the future.

Joining the BRG allows organizations access to some of the top experts in the domain name industry—people who are knowledgeable in launching and operating dotBrand registries. We share information and “war stories”, and help promote and advocate the use of dotBrand domain names. The BRG organizes and participates in a number of events for and on behalf of its members. Many of our events and activities are also open to prospective new members and the public.