BRG Analysis: Toyota's dotBrand
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BRAND REGISTRY GROUP
The Association for Brands at the Top Level
What is a dotBrand?
A “dotBrand” is a top-level-domain which allows a brand-holder to operate its own registry at the root of the Internet. Companies from different industries applied for their dotBrands in 2012 and over 550 are now live, providing a trusted space where brand owners have complete control of the domain allocation that supports their business. More organizations are expected to apply for their own dotBrand in the future via ICANN, the Internet Corporation for Assigned Names and Numbers.
The BRG is an association of brand owners who have been delegated one or more dotBrand top-level domain registries. We also have associated members who intend to apply to operate a dotBrand registry in the future.
Joining the BRG allows organizations access to some of the top experts in the domain name industry—people who are knowledgeable in launching and operating dotBrand registries. We share information and “war stories”, and help promote and advocate the use of dotBrand domain names. The BRG organizes and participates in a number of events for and on behalf of its members. Many of our events and activities are also open to prospective new members and the public.
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