American Express is demonstrating how dotBrand domains can strengthen customer trust and improve digital engagement through its use of .amex. By directing customers to m.amex/confirmcard for card activation, AMEX creates a secure, recognizable, and brand-controlled experience that helps reduce phishing concerns while reinforcing confidence in official customer communications.

Innovation has defined Sandvik for more than 160 years, from pioneering rock excavation to advancing digital mining automation. That same inventive spirit now powers its .sandvik dotBrand domain. With pillar sites like mining.sandvik, Sandvik is engineering a secure, brand-owned digital environment that mirrors the precision, trust, and efficiency of its mining operations—proving that digital infrastructure can be as purpose-built and future-ready as the machines shaping the industry itself.

As we wrap up 2025, it’s clear the dotBrand ecosystem has reached a different stage of its life. This year wasn’t about rapid growth or big announcements. Instead, it was about focus, getting clearer on what dotBrands are really for and how they fit into long-term digital strategy.